Digital marketing refers to the implementation of marketing techniques that can help you improve your business’ online presence, as well as connect with potential customers. As a service-based business, you need to manage your digital marketing well if you want to gain as many customers as possible.
In this guide, we’ll go over five great digital marketing techniques that can benefit your service business.
Focus on improving your SEO to reach the right people
Search engine optimization is a digital marketing strategy that increases the visibility of your website on search engines. There are three main elements to having successful SEO strategies and these are content, link building and technical SEO.
Content refers to information posted on your website to provide value to your audience. It can be various formats such as text, image, video or audio. When it comes to link building, this is the process of getting hyperlinks from other websites to yours.
And, when it comes to technical SEO, that involves making sure that your website meets certain technical requirements that will allow it to be found by search engines. Each of these components plays a very important role in helping you rank higher on Search Engine Results Pages (SERPs).
If you want to improve your website’s SEO, you should also focus on keyword research, which is finding relevant search terms or keywords that your target audience enters into search engines on a regular basis. And, when you find those keywords, you’ll want to incorporate them into your text in a natural but effective way.
Let’s take a look at an example of a service-based website that has been well optimized for search.
Trainer Academy is a company that provides quality study materials to help people pass their personal trainer certifications. In order to boost their SEO, they make sure to provide informative and quality content to their audience.
Publish content marketing that offers a lot of value
Content marketing involves the creation and distribution of valuable content that can attract and educate your audience, as well as motivate them to buy from your business. By consistently creating quality content, you will be able to attract more traffic to your target audience’s website.
To create high quality content marketing that gets results, you need to make sure that you are writing for your audience and not for the search engines. Think about the issues affecting your ideal customer and try to create engaging content that will be useful to them. To do this, you will need to come up with relevant topics that will interest your audience.
Now let’s take a look at how a particular business is using content marketing to bring a lot of value to their audience so that you can do the same.
Since they are in the accounting business, they know that there are some people who might not understand the importance of sending a billing letter with their invoices. So they created an article to explain billing letters, how to prepare them, and even included a template to help people get started. This can be very useful for small businesses and it’s a great way for FreshBooks to deliver value to their audience. You can also mimic this strategy by researching the weak spots your customers are facing and then creating content to answer their questions. This will gain their trust and could lead to a lot of sales.
Write guest articles for websites in your field of work
Guest posting (also known as guest blogging) is the act of writing content for posting on other websites. This is a very effective link building tactic that can be good for your SEO, and it helps you market your business.
To find good guest posting opportunities, you can simply search Google using a query such as “write for us [your niche]”. So for example, if you were in the health industry and wanted to post articles on other sites, you can easily google it with the term “write for us health” and you will get a list of various blogs and websites that accept guest posts. locations. See the image below for an idea of the results you would get.
After selecting your sites, you can now send personalized pitches to the editors of these blogs. Most websites will have guidelines along with their contact details, so make sure you read and understand their rules. Also, try to follow these publishers on social media so that you can establish a connection beforehand.
If you’re struggling to come up with topics for your guest posts, try searching for keywords or joining social media forums to get ideas on topics. We explained both of these techniques earlier in this article and it’s worth trying them out so you can get some engaging topic ideas that will help you write high-quality articles.
Use only the most appropriate social media platforms
Social media is an incredibly powerful tool that all business owners should take advantage of. But too many people make the mistake of trying to be on all platforms at once, which can negatively impact the quality of your content.
You should prioritize quality over quantity, which means you should focus on using fewer social platforms. To choose the most suitable platforms for your business, be sure to consider your target audience. Ideally, you want to opt for social platforms where your customers are present and active.
For inspiration, let’s look at the example of a company that has done a good job choosing an ideal social media platform to post.
They also repost some of their customers’ posts which helps improve brand loyalty as people feel like they are part of the brand. As a service company, you also need to make sure you select social media platforms that are right for your type of audience. And, when you do, make sure to use high-quality photos and posts to grab the attention of your followers and make it easier for them to engage with your brand.
Pay attention to your marketing performance and adapt
You shouldn’t just make a digital marketing plan and follow it blindly – it’s important that you closely monitor results and adapt your strategy as you go.
To gauge the performance of your campaigns, you should monitor KPIs such as the number of impressions your campaigns are getting or click-through rates that tell you how many people actually clicked on your campaign when they saw it. You should also monitor how many conversions you get on your website or high bounce rates that tell you people are leaving your site without interacting.
If you are running a service business, there are some digital marketing techniques that you should definitely use.
You can start by posting valuable content for your audience, writing guest posts for reputable sites, or using the social media platforms that are most appropriate for your business. Once you start using them, it won’t be long before you implement the rest of the tips and start seeing results from your digital marketing efforts.