MediaMath Co-Founder Named President of Audigent


MediaMath Co-Founder Named President of Audigent

November 30, 2021

New York-based data activation, custody and identity platform Audigent has named MediaMath co-founder Greg Williams as the company’s president.

Audigent’s platform is powered by its cookie-less identification tool HALO ID, which automates audience creation using first-party data from brands delivering entertainment, sports and style content. of life. According to the company, its approach eliminates fraudulent IDs and duplicates through verification, offers verifiability across multiple blockchain ledgers, and provides actionable, clean audience banks that increase conversion and eliminate traditional “rental” behavior. ‘audiences from siled sources.

Williams (pictured) co-founded data-driven marketing firm MediaMath in 2007, and most recently served as global head of sourcing and strategic business development, having previously been head of data and analytics. During his fourteen years with the company, he built teams in all functions of the organization. Previously, he held management positions at [X+1] (later acquired by RocketFuel), Nielsen (as head of advanced analytics and data strategy) and Accenture.

In his new role, Williams will be responsible for the management and operations of the company’s partner portfolio, corporate sales, marketing and client success. He will also work with the management team to drive the overall growth of the company. Commenting on the appointment, Founder and CEO Drew Stein said: “Greg has worked closely with our team over the past year and his operational experience and industry knowledge have helped shape the structure and strategy of our. company for the future. He is a highly regarded professional in the industry and has already earned the utmost respect from our team ”.

The company, which recently raised $ 19.1 million in a Series B funding round, is online at www.audigent.com.

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