On May 16, Similarweb announced the acquisition of Rank Ranger, an SEO and rank tracking company.
This allows the Tel Aviv, Israel-based digital intelligence provider to offer term rank tracking in addition to its keyword research and analysis tools.
With cross-search engine capabilities, the combined power of these companies aims to provide search professionals with better insights into traffic-driving keywords.
Purchase improves Similarweb’s SEO capabilities
The acquisition, the terms of which were not disclosed, means that Similarweb users will now be able to monitor, track and report on keyword rankings over time.
The combined functionality of this merger should allow search professionals to quickly identify ways to increase traffic and generate better returns on their search investments.
Or Offer, CEO of Similarweb, said in a blog post:
“By combining our industry-leading keyword traffic analysis features and unique datasets with Rank Ranger’s outstanding SEO and rank tracking tools, we are dramatically expanding our suite of SEO products. for businesses, which we are confident will drive a powerful competitive advantage for our customers.”
Rank Ranger provides optimization tools for search professionals
Founded in 2009, Durham, NC-based Rank Ranger offers software tools designed to help businesses take advantage of free and paid traffic opportunities.
This includes functionality for tracking progress and measuring, optimizing, and reporting on specific strategies.
Integrating these capabilities into daily workflows gives search professionals the ability to react quickly to changes in search engine rankings, whether caused by competitor content or market trends.
Shay Harel, CEO and Founder of Rank Ranger, said in a blog post:
“We are delighted to partner with Similarweb. Similarweb has quickly become the standard for businesses to assess their competitiveness on the web and the mobile web. We believe our approach to search ranking and monitoring is truly complementary with Similarweb’s keyword analysis capabilities and best-in-class traffic data.
Rank Ranger will continue to operate as Rank Ranger, a Similarweb company.
Feature image: Natee Meepian/Shutterstock