E-Web Marketing, a full-service digital marketing agency in Sydney, Australia, advises online businesses to harness the power of cutting-edge advertising strategies from Facebook, Instagram and Google to grow their online presence and increase their sales. sales.
Many businesses treat their social media marketing and PPC (Pay Per Click) marketing as disparate silos that rarely overlap. The truth is that by playing on the strengths of both strategies, businesses can dramatically increase their online reach and get better returns on the advertising dollars they spend.
Pay Per Click advertising forces the business to pay for every visitor that the marketing channel manages to send. This can be prohibitively expensive for most start-ups trying to gain a foothold in a fiercely competitive landscape. Therefore, it becomes crucial to present only the best content to the targeted audience. A business only has one chance to make a good impression and eventually retain a potential customer. E-Web Marketing recommends that information on social media can be used to build this PPC awareness to make this opportunity count.
The company says social media is a great testing ground for determining which post titles, marketing buzzwords, and business issues resonate the most with target audiences. Online entrepreneurial talk is a great way to find the keywords that are most likely to grab the attention of the ideal business customer. A company offering a service that solves a pressing problem within its area of expertise should research what its target audience is looking for online and present its own service as a solution to that problem. This information can be gleaned from trends in the social ecosphere that crop up again and again. Lessons learned from A / B testing on social media can be combined with the benefits of each social advertising platform to create marketing campaigns that ensure the kind of attention the business is looking for.
Companies should also track their ROI across different platforms to determine which one is best for their industry. A business that creates outreach tools for HR managers will be much more successful on LinkedIn than on other channels such as Google or Facebook ads, as people working in HR are more likely to frequent LinkedIn for their work. Most advertising platforms offer comprehensive tools that allow businesses to determine the exact return they are getting on their investment. It makes sense to focus your efforts on a particular platform when it outperforms the others by a significant multiple.
A business can use PPC advertising such as Google Ads to send customers to its social media pages. Once the target customer lands on the social media page, they should feel compelled to click through and find out more about the company and its services. The trick is to consistently post on social media giving the end user the impression that the business is active and would be a great candidate to solve their business problem. Companies that maintain an active social media presence also build trust with the customer as they can immediately address customer concerns, providing a higher level of customer service.
PPC ads can also be used to retarget visitors who once responded to the company’s marketing efforts but dropped out due to a lack of interest in the content. By maintaining an active social media presence and updating the feed with updated and relevant content, potential customers who have not engaged with the brand can potentially be brought back.
E-Web Marketing CEO Sam Shetty talks about his digital marketing services saying, “We use the power of social media to improve your paid advertising campaigns. When you sign up for our services, you will look beyond individual PPC and social media strategies and effectively use your marketing budget to create a unified online brand identity that will prove invaluable in finding new customers.
For more information on E-Web Marketing, contact the company here:
1300 785 122
Suite 701, South Tower, 1 Railway St, Chatswood NSW 2067