Hanoi (VNA) – The classification of e-commerce companies in Vietnam e-commerce map changed in the second quarter of 2021, with the volume of Google searches for essential online stores soaring, according to a IPrice Group to study.
The study showed that online grocery shopping was the only category to have maintained steady and steady growth since the start of the pandemic. This also partly explains the sharp increase in demand for online stores selling essentials during the months of social distancing.
Google searches related to online grocery stores increased 223% in the second quarter of 2021. The number of searches increased 11-fold in July compared to May and 3.6 times compared to June, when the social distancing order under guideline 16 has been implemented in some provinces and cities. .
People pay more attention to fresh foods, drinks, prepackaged items, fruits and vegetables as searches for these items increase 99%, 51%, 30%, and 11%, respectively, from quarterly previous. Thus, social distancing could be one of the factors behind the increase in demand for online supermarkets. With the growing need to buy essentials online, retailers are more likely to adapt to the digital platform.
In addition, iPrice found that Vietnam groceries are among the cheapest in the ASEAN region after comparing the prices of offline grocery items popular in Southeast Asian countries to from Numbeo, one of the largest user-supplied databases in the world. According to Numbeo users, the cost of these items in Vietnam is only around 1.2 million VND ($ 54).
According to a study by iPrice Group and SimilarWeb, web visits to Vietnam’s top 50 e-commerce card shopping sites in the first six months reached over 1.3 billion, the highest on record and in 10% increase compared to the first quarter.
Shopee Vietnam got 73 million visits in the second quarter, an increase of 9.2 million from the first quarter. Meanwhile, Lazada Vietnam’s average website traffic increased 14% from the first three months of the year, reaching 20.4 million visits.
Average visits to the websites of two national e-commerce platforms Tiki and Sendo declined slightly, reaching 17.2 million and 7.9 million, respectively.